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Our Thoughts on the 2022 Gartner IT Symposium/Xpo™

With over 10,500 attendees, the Gartner IT Symposium/Xpo™ conference addressed the most significant challenges faced by CIOs and IT executives today. We attendees joined Gartner experts and our peers in educational sessions and discussions highlighting the opportunities we can collectively bring to solve these challenges.

At the conference, the top 5 sessions that CIOs and IT executives attended were:

  • The Top Predictions for Cybersecurity 2022-2023
  • Igniting The Next Generation of Digital Government
  • Cybersecurity Strategy Planning Best Practices
  • Building a Digital Future: The Metaverse
  • Top Trends in Data and Analytics for 2022

The need for more agile data integration and flexible master data management to enable business and government leaders to improve outcomes, create operational efficiencies, and reduce overall costs is a common concern. Data management tools need to not only serve current business use cases but support additional use cases for other departments and projects down the road. 

We couldn’t agree more. Here are some of the key takeaways we have from our many conversations with CIOs and other data leaders from Federal Government, Software, State & Local Government, Industrial, Banking, and Retail entities across the globe:

  • Master Data Management is becoming more and more of a priority for companies.
    CIOs and IT leaders are realizing the complex issues that arise with the amount of data they must manage and the many applications and systems that hold that data. This was a common thread with everyone we spoke to – the need to connect and standardize data for improved business continuity. Leveraging a single software platform for governance, master data, reference data, data quality, enrichment, and workflows ensures trusted data for all business assessments and streamlines the data management process.
  • Data Management touches every aspect of the enterprise.
    There is a need to not only for customer, product, employee, and supplier data management, but also financial, sales and BI data – to name a few. The benefit of master data management across an enterprise allows for greater business insights, better customer 360 insight, net new clients, and a deeper understanding of business goals and competitive advantage.
  • The need for an agile, cost-effective, and robust solution is critical for organizations starting their data journey.
    Gone are the days of big bang data projects. Companies need fast time to value leveraging a data management solution that is flexible enough to meet any business use case, and agile enough for businesses to smart small and add-on. Today’s MDM tools have improved, and technologies are agile, adaptable, and easy to deploy. Data management, business and data specialists are now aligning to think big, start small, and scale for the future.
  • Data quality and data governance are critical to data integration, data management and data analytics projects.
    Tools to combine information across different applications so that it can be managed, leveraged, and integrated across the enterprise, are paramount to the success of small and large-scale projects. When you have one platform to dedupe, cleanse, and organize data, all teams have access to a single, golden record. You can eliminate operational data redundancy costs and solve data quality issues in one platform.

Highlighting how to solve many of these common issues, our client, Red Wing Shoes, spoke during our Solution Provider Session on how Semarchy xDM has helped build a robust and agile Customer 360 solution to better manage all their customer data and generate a 360° view for all divisions of the company, improving their customer knowledge across all departments.

Leveraging Semarchy’s unified data platform for their marketing and customer support teams, Red Wing’s business units are now empowered with the right customer data platform to serve their customers with real-time, accurate data.   By empowering their business units with a collaborative hub for data management and governance across their whole ecosystem and mastering information across their global storefronts and e-commerce platform, Red Wing has one true view of the customer, self-serve BI, better customer relationships, improved efficiency and improved data analytics. 

Red Wing shoes continues to work with the flexible Semarchy xDM, innovating new ways to reduce business complexity and increase efficiencies for their global business. 

At Semarchy, we deliver MDM for the enterprise with the right combination of form and function to create engagement with your business team and goals, delivering success with high-value wins and quick ROI to grow, evolve and scale. 

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