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Dentsu

Simplifying Acquisitions with Master Data Management

Learn how Dentsu uses Semarchy Master Data Management (MDM) to consolidate and cleanse huge volumes of data. Dentsu has grown rapidly through acquisitions, with each new brand bringing large amounts of data to the parent company. Discover how Dentsu beat data silos with trustworthy golden records that ensure data quality and availability across the business.

Download the Dentsu Case Study

Rapidly Master Large Volumes of Data

Dentsu is the world’s fifth-largest media company, providing marketing, PR, and business transformation to clients in over 145 countries. In this case study, you’ll learn how the company uses MDM to master huge volumes of data from brands in multiple global locations.

Learn how Dentsu achieved:

  • Rapid matching, merging, and cleansing of siloed data
  • Better data quality thanks to Semarchy’s enrichment functionality and automated processes
  • Accurate global insights with a single source of truth for each client

Key Callouts

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Rapid time-to-value:

Dentsu chose Semarchy MDM for the platform’s fast implementation. 80% of users measure ROI with a fully functioning solution in under 12 weeks.

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Outstanding support:

Dentsu received support and training from dedicated Semarchy team members. Semarchy’s PTO and Technical Services Team have over 140 combined years of MDM experience.

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A proven solution:

Dentsu joined over 300 organizations worldwide that use Semarchy, including 29 Fortune 500 companies. 97% of users would recommend the Semarchy Data Platform according to Gartner® Peer InsightsTM Customers’ Choice 2024.

Trust Your Data and Your Peers

Gartner

We were recognized for our innovative and dynamic solutions in the Gartner® 2024 Peer Insights™ report, affirming our commitment to high-quality data management. Gartner synthesizes real user reviews into insights. 97% of customers are willing to recommend Semarchy.

Software Reviews

We were recognized as a Champion in Master Data Management by Software Reviews, powered by Info-Tech. Software Reviews evaluates feedback data directly from verified end users about their experience with top software providers. Semarchy outperforms its competitors across all key satisfaction metrics.

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We made the Constellation Research Inc. ShortList™ for Master Data Management. Constellation evaluates more than 15 solutions and creates its ShortList™ based on client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.

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“The Proof of Value was part of de-risking the solution and vendor. It significantly accelerated our decision and implementation process.

 — Tony Croughan, Head of Program for Business Transformation, Bae Systems

“Semarchy works out really well for us. We’re able to manage [pricing and menu items] in a timely manner and persist them downstream to a number of other systems, including POS and website delivery.”

 — Steven Snodgrass, Chipotle

We’ve really increased the trust in our data across the organization, through our data quality standards, metrics and measures.

 — Tom Perry, Sr. Director of Data Insights, Elsevier

By providing the value, showing the benefits of the use cases and providing transparency on the rules of data management, leadership could see the benefits and get on board.

 — Laetitia Chassefiere, Data Governance & MDM Director, CMA CGM

 Sources 

1 Industry Week
2 McKinsey, How Manufacturing Can Capitalize on the Data Revolution
3 Forrester, The Business Case for Master Data Management