ELSEVIER

Enabling a trusted 360° view of customers and products

With both B2B and B2C capabilities, Elsevier customers include institutional clients like universities, as well as consumers via their e-commerce website. Elsevier needed to enhance its e-commerce offering to meet the demands of an expanding product base and a rapidly changing marketplace. As part of this initiative, they selected the Semarchy Master Data Management (MDM) tool to streamline their improvement process and make their internal systems faster and more flexible.

An Agile Approach to Master Data Management

Moving away from their legacy systems, Elsevier chose Semarchy’s agile approach to MDM deployment as a strong point of differentiation from the other vendors they considered. Customer support and relationship with the ability to scale the product as needed were key. Another important requirement was that the MDM project did not impact the timeline for the e-commerce initiative.

Challenges

  • Disparate Data Sources throughout the organization.
  • Data Quality & Volume: Without a single feed of product catalog data, employees spent time and resources on data integration issues.
  • Data Consistency: Data spread in multiple systems used different vocabularies. Data Governance: Difficult to drive good data management with multiple sources of data.

Solutions

  • Complete views of quality data in a more cohesive fashion.
  • Increased access to information with data consolidation.
  • Replacing all of the custom data sources with a single feed from Semarchy.
  • Comprehensive analytics across the business and real-time reporting across sales, revenue, and other domains.

Results

  • Improved Customer Experience with easy access to accurate product data
  • Reduced costs and risks with shared trusted data (single source of truth)
  • Better reporting and insights on B2B and B2C customers (KYC)
  • Improved efficiency thanks to better insights around renewals, financial processes, and sales processes.
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“Elsevier is a very complicated business. I like that Semarchy didn’t try to fit us into someone else’s box. Flexibility to meet our complex needs was a critical point when selecting the MDM tool.”

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