Enabling a trusted 360° view of customers and products
With both B2B and B2C capabilities, Elsevier customers include institutional clients like universities, as well as consumers via their e-commerce website. Elsevier needed to enhance its e-commerce offering to meet the demands of an expanding product base and a rapidly changing marketplace. As part of this initiative, they selected the Semarchy Master Data Management (MDM) tool to streamline their improvement process and make their internal systems faster and more flexible.
An Agile Approach to Master Data Management
Moving away from their legacy systems, Elsevier chose Semarchy’s agile approach to MDM deployment as a strong point of differentiation from the other vendors they considered. Customer support and relationship with the ability to scale the product as needed were key. Another important requirement was that the MDM project did not impact the timeline for the e-commerce initiative.
“Elsevier is a very complicated business. I like that Semarchy didn’t try to fit us into someone else’s box. Flexibility to meet our complex needs was a critical point when selecting the MDM tool.”