A GLOBAL PHARMACEUTICAL COMPANY

International data hub for customers, products, and places

One of the largest, most innovative global pharmaceutical companies operates with the mission of chasing the miracles of science to improve people’s lives. With a team of over 100,000 employees across 170 countries, 70 manufacturing sites, 20 R&D sites. They leveraged Semarchy Master Data Management for a 360° view of Customers across all products, systems devices, channels, and interactions in order to deliver a consistent, personalized, and relevant experience.

Supporting digital transformation with accurate and relevant data

With a multitude of disparate systems across the globe, they were looking to support their digital transformation with the most accurate and relevant customer data. Their key goal was reaching the right customer through digital channels to provide the right content for that specific customer and create a connection and a user experience with them as a pharmaceutical company.

They initiated a program aimed at supporting this digital transformation with accurate and relevant data and approached Semarchy with the following data challenges and business drivers:

Challenges

  • Disparate & Duplicative Data Source
  • Data from multiple sources and inconsistent rules
  • Lack of Data Governance impacting data management initiatives
  • Complex Data Integration
  • Difficult data access incompatible with cloud, web services and APIs

Solutions

  • One integrated platform with intelligent governance and a single trusted view with data from multiple sources (customer, supplier, employee, product, financial, asset location, and reference data) for all of their business units and partners

Results

  • Increased ROI and KYC
  • Simplified data management and governance
  • Lowered TCO & Improved Productivity
  • Rapid time to value with open architecture and APIs
  • Reduced Risks with regulatory compliance based on full data transparency
  • Streamlined operations: with an agile platform to quickly update applications to meet their evolving business requirements from full data acquisition

Download the Full Case Study