Data-Driven Cultures: Requirements for Data Management

Webinar | November 7, 2017

In this 45-minute Web Briefing, EMA shared the results of new end-user research on data governance (DG) and master data management (MDM) practices. Collected across multiple industries, this research shows how organizations with strategic DG and MDM practices, including executive-level leadership from roles such as the CDO, differ from those without similar leadership.

Missed the Web Briefing?

John Myers, Managing Research Director at EMA led a discussion on the state of information governance and MDM practices in organizations today. 

Some key discussion points include:

  • How executive leadership and the role of the CDO are impacting organizational practices
  • How to implement data to make decisions, interact with products, and improve customer experience
  • How companies with robust data practices compare with companies that have less mature information initiatives
On-Demand Video


About the Webinar

Data-driven strategies inject the application of new practices, which rely on trusted information systems, deep into an organization. This data guides the application of modern business models. Data-driven business models are more dependent on information than any previous approach, from the expanded application of 360-degree customer views (including internal and external data sources) to increased detail on a company’s offerings for product information management (PIM) initiatives, and increased data quality across the enterprise.


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