Data-Driven Cultures: Requirements for Data Management
Webinar | November 7, 2017
In this 45-minute Web Briefing, EMA shared the results of new end-user research on data governance (DG) and master data management (MDM) practices. Collected across multiple industries, this research shows how organizations with strategic DG and MDM practices, including executive-level leadership from roles such as the CDO, differ from those without similar leadership.
Missed the Web Briefing?
John Myers, Managing Research Director at EMA led a discussion on the state of information governance and MDM practices in organizations today.
Some key discussion points include:
- How executive leadership and the role of the CDO are impacting organizational practices
- How to implement data to make decisions, interact with products, and improve customer experience
- How companies with robust data practices compare with companies that have less mature information initiatives
Managing Research Director at EMA
Business intelligence (BI) and data warehouse (DW) technologies are critical to the success of any large or mid-sized business. The ability to manage your company with the insights provided by these systems is no longer a luxury but a necessary and required technology that enables innovation, nimble decision making, cost reductions and enhanced revenue generation.
About the Webinar
Data-driven strategies inject the application of new practices, which rely on trusted information systems, deep into an organization. This data guides the application of modern business models. Data-driven business models are more dependent on information than any previous approach, from the expanded application of 360-degree customer views (including internal and external data sources) to increased detail on a company’s offerings for product information management (PIM) initiatives, and increased data quality across the enterprise.