Shake Shack: Shaking Up Old Processes for Efficiency and Cutting Edge MDM
Webinar | July 22, 2020
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About the Webinar
This discussion-based webinar showcased how Shake Shack leveraged the Semarchy xDM platform to create their data hub and centralize critical operational data about all its restaurants.
Shake Shack’s restaurant data, previously stored in a variety of applications and spreadsheets, was difficult to access in any unified way, and of unreliable quality posing a challenge to efficient operations, financial management, and reporting.
Using Semarchy’s leading xDM platform and working with the Keyrus consultancy, the team designed a solution that combines automated records matching and data quality control, with a flexible and responsive data governance organization able to react to changing market conditions in real time.
About the Speakers
Benjamin Vardag
Director of Data Services at Shake Shack
Benjamin Vardag, Director of Data Services at Shake Shack, has been directly involved in the transformation of their data architecture and underlying master data management program. Over the past year Benjamin has worked with Keyrus and Semarchy in developing a more reliable, efficient and scalable data hub.
Prior to Shake Shack, Benjamin led the CRM practice at Newell, which included more than 100 consumer-facing brands. While there he played a pivotal role in the digital transformation of the company, helping create a MarTech competency and COE. He has also worked in program management, specializing in areas such as reporting and governance, while successfully delivering enterprise IT initiatives.
Based in Boca Raton, Florida, Benjamin graduated from Florida Atlantic University and thinks cookies & cream is the best Shake Shack milkshake.
Matthew Zingariello
Vice President of Data Strategy Services at Keyrus
Matthew Zingariello, Vice President of Data Strategy Services at Keyrus, is a data management and analytics expert with more than 20 years of experience.
Matthew uses his deep experience in CPG, Supply Chain and Product Management, High Tech, and Professional Services to solve business challenges with data and digital technology.
At Keyrus, Matthew helps enterprises take advantage of the Data and Digital paradigm to enhance their performance, assist them with their transformation, and generate new levers for growth and competitiveness. Currently based in New York City, Matthew is using his professional experience and network across Asia and Europe to drive business development while managing large, multi-geography teams.
Fluent in French, Matthew enjoys all the vibrant offerings of New York including theater, the world-class restaurants, and of course the original Shake Shack (when not sheltering in place).