2-Step Process to Boost Business Productivity Using Real-Time Data Virtualization and MDM
Webinar | January 5, 2016
As organizations grow, businesses productivity declines – customers churn due to mediocre support, cross-sell and up-sell opportunities are missed due to lack of customer insight, and ROI from marketing campaigns declines due to poor targeting. And, the root problem might not be people, but DATA – you might not have a consistent and complete view of the customer. MDM and data virtualization together provide the complete customer context – a single view of the customer along with associated transactions. With it, companies can instantaneously reduce customer attrition, increase revenue with cross-sell and up-sell, and improve marketing ROI.
About the Webinar
Listen to the CxOs from the data virtualization and MDM leaders – Denodo and Semarchy and learn:
- The business challenges associated with lack of consistent and complete data.
- 2 ways to tune up business performance in real-time.
- Modern data architecture with MDM and data virtualization at its core.
- Case studies – lessons learned from successful customers.
Speakers
Ravi Shankar
Chief Marketing Officer at Denodo
He drives increased global awareness of the Denodo Platform and accelerates revenue growth. He also leads their worldwide marketing efforts including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.
He has over twenty five years of executive experience in the enterprise software industry in worldwide marketing, product marketing, product strategy, product management, business development, and software development.