Chipotle: Gaining Full Visibility and Control of the Supply Chain with Better Data

Webinar | April 21, 2020

Semarchy was pleased to host this webinar on April 21, 2020 at 9.00 a.m. (PDT), with special guest Hogan Le, Business Intelligence Manager at Chipotle.

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When Chipotle started their MDM journey, the first asset they wanted to master was their locations: all of their restaurants across North America and Europe. From there, they moved on to mastering all their products and menus.

The success of these projects generated great outcomes in their digital transformation and efficiency. This led them to take their MDM initiative further and leverage Semarchy for their customer loyalty information, and, most recently, mastering the supply chain information across their whole ecosystem.

Watch the 45 min webinar recording and learn from Hogan Le, Senior Manager - Governance and BI Systems, how Chipotle Mexican Grill is leveraging Semarchy Intelligent Data Hub™. By mastering the vast majority of information across their 2,500 restaurants, they are achieving the following benefits:

  • Eliminated data redundancy costs with a single data management process
  • Empowered the business to be proactive and react quickly in a competitive industry
  • Increased brand awareness and customer loyalty with accurate, centralised information
  • Reduced regulatory compliance risks with increased food delivery traceability
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