Chipotle: Gaining Full Visibility and Control of the Supply Chain with Better Data

Webinar | April 21, 2020

Semarchy was pleased to host this webinar on April 21, 2020 at 9.00 a.m. (PDT), with special guest Hogan Le, Business Intelligence Manager at Chipotle.

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When Chipotle started their MDM journey, the first asset they wanted to master was their locations: all of their restaurants across North America and Europe. From there, they moved on to mastering all their products and menus.

The success of these projects generated great outcomes in their digital transformation and efficiency. This led them to take their MDM initiative further and leverage Semarchy for their customer loyalty information, and, most recently, mastering the supply chain information across their whole ecosystem.

Watch the 45 min webinar recording and learn from Hogan Le, Senior Manager - Governance and BI Systems, how Chipotle Mexican Grill is leveraging Semarchy Intelligent Data Hub™. By mastering the vast majority of information across their 2,500 restaurants, they are achieving the following benefits:

Eliminated data redundancy costs with a single data management process
Empowered the business to be proactive and react quickly in a competitive industry
Increased brand awareness and customer loyalty with accurate, centralised information
Reduced regulatory compliance risks with increased food delivery traceability

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About the Speaker

Chipotle

Retail, Wholesale Trade | North America

Chipotle Mexican Grill is mastering everything with xDM from the freshest menu ingredients of any national chain to the tax, regulatory, and management specifics for each of their, over 2,250 stores.

Hogan Le

Business Intelligence Manager at Chipotle

Hogan is a proven Business Intelligence professional at various corporate settings. He advises internal as well as external clients on a wide range of topics including BI design and implementation, data governance and analytics.

With his background at various corporate environments, Hogan has led many strategic initiatives to improve enterprise reporting and data management. A reoccurring theme of his work emphasizes the need of an enterprise BI environment to be integrated into business strategy in order to develop and make data-driven decisions, assess performance valuation and operate more productively and efficiently.