Single Customer View and AI: The Key to 360 ° Customer Knowledge
Webinar | November 10, 2020
Semarchy was pleased to organize this webinar with our partner Decideom on November 10, 2020 at 11 a.m. (CET). This webinar was in French.
About the Webinar
The purchasing behavior of customers is constantly evolving from multichannel into omnichannel and beyond. How does a retailer monitor and anticipate these changes in order to turn them into opportunities?
In this webinar we will see how to create a Single Customer View (SCV), the foundation of unified and centralized customer data, with the establishment of an Intelligent Data Hub.
We will explore how Artificial Intelligence (AI) can then enrich customer knowledge in order to carry out targeted actions with high ROI.
About the Speakers