Know your Customers Better Than They Know Themselves
Customer retention, upselling and cross-selling relies on good data management. In order to build a meaningful relationship with your customers, you need to know who they are. In order to know who they are, you must have Master Data Management.
CDO - The New Seat in the C-Suite
More and more organization have named a CDO - Chief Data Officer - to lead the effort to protect data and turn it into an asset.