Semarchy was recently featured in The Daily Telegraph’s Business Reporter supplement. Richard Branch presents the case for a solid data foundation being critical for big data.
An excerpt: “Among the hype about big data and the digital economy, the fact remains that all analytics must be based on solid data foundations. Big data can quickly generate big problems and false results unless sound data-management practices are in place. Big isn’t always beautiful – sometimes the devil is in the detail. It may not be glamorous but the quality of a company’s data and the governance surrounding it is fundamental to its value as an asset.”