Largest Association of National Broadcasters Chooses Semarchy’s Evolutionary MDM for Building Parties Data Hub.

Lyon, France – 31/01/2012 Semarchy announced today that the European Broadcasting Union (EBU), the largest association of national broadcasters in the world, has chosen Semarchy Convergence for MDM to build a Master Data Management solution for organization and contact data.

The European Broadcasting Union is the largest association of national broadcasters in the world. The EBU promotes cooperation between broadcasters and facilitates the exchange of audiovisual content. The EBU works to ensure that the crucial role of public service broadcasters is recognized and taken into consideration by decision-makers. With headquarters in Geneva and offices in Beijing, Brussels, London, Madrid, Moscow, Singapore and Washington, the EBU serves 85 national media organizations in 56 countries in and around Europe. Its member broadcasters reach an audience of 650 million weekly.

EBU: Building Single View for Extended Parties

EBU has Parties information – organization and internal/external contacts – stored in a variety of systems. To obtain a single view of the parties involved in the operational activities, EBU decided to consolidate their data in a Master Data Management solution. A prerequisite for the solution was the capability for the information to be modified directly from the existing systems while converging in a central master data hub.

With previous experiences in building Master Data solutions for other domains, EBU had a good understanding of the constraints tied to such a project, and saw the value of metadata-based – logical modeling and business rules – MDM design.

Semarchy: The Evolutionary MDM Approach

With its experience in MDM, EBU made the choice of Semarchy Convergence for MDM. Semarchy’s “Evolutionary MDM” approach, based on the three principles of non-intrusiveness, accelerated project evolution and controlled data evolution not only meets their project requirements but also enables faster time to production.

EBU receives support for this project from Calyps, a Semarchy Partner. A Proof of Concept was developed to verify the feasibility of the project which is currently being implemented.

The choice of Semarchy’s multi-domain platform for MDM opens the door for new developments at EBU for Master Data Management. Extending the original project to other functional domains is already planned.

We chose Semarchy because their platform’s Evolutionary MDM approach meets our vision of the expectations and needs for our business. The application landscape is continually evolving; It is mandatory for us to deliver within the time constraints and involve the business in the early stages of the project,” said Dominique Nguyen, Head of IT, Network and News Department, EBU/Eurovision.

The capability, by adopting an iterative approach, to quickly deliver prototypes and milestones, reduces the risks, and allows us to start with functionally simple subject areas while laying down strong foundations for the future. The expertise and energy displayed by Semarchy makes us confident in the success of the project.” added Mr. Nguyen.

We are very proud that our Evolutionary MDM approach and the Semarchy Convergence for MDM software gains acceptance from international organizations with comprehensive MDM requirements such as EBU.” said Salah Kamel, CEO of Semarchy.

About EBU

Founded in 1950, the European Broadcasting Union is the leading association of national media organizations in the world. EBU Members are 85 national media organizations in 56 countries across Europe, and 36 Associate Members in other regions of the world.

The EBU’s role is to make public service media indispensable, by facilitating the exchange of programs, providing competitive services, organizing inspiring platforms to exchange knowledge and expertise, and ensuring the best possible legal and technical framework on national or international levels.

About Semarchy

Semarchy enables organizations to consolidate and enrich master data across all their business domains. Semarchy Convergence for MDM is the only Evolutionary MDM platform specifically designed to reduce Master Data Management (MDM) project timescales and costs, for simple as well as complex master data projects.