Elsevier to Increase Customer Satisfaction and Revenue with Agile MDM Solution from Semarchy
Semarchy delivers value in weeks to new customer Elsevier’s e-commerce solution.
San Francisco, CA - March 15, 2016
Elsevier, one of the world’s largest academic publishers with over 33,000 book titles, selected Semarchy’s agile Master Data Management (MDM) solution to provide Elsevier customers a superior ecommerce experience.
Semarchy’s agile approach helps Elsevier fix its pressing data issues. Consequently, Elsevier realized value quickly, debunking the myth that MDM initiatives are drawn-out and expensive. Ecommerce users will now find what they want more quickly. They will also see more accurate product details. These benefits will result in increased sales and a stronger Elsevier brand.
Agile MDM will continue to help Elsevier keep pace with changing business requirements and stay a global leader in the academic publishing market as it competes with traditional big brands.
“An agile approach was important because we couldn’t afford to have the MDM slow down the timeline for our ecommerce initiative,” said James Carne, Elsevier’s Head of Global Product Data. “Elsevier is a very complicated business. I like that Semarchy didn’t try to fit us into someone else’s box. Flexibility to meet our complex needs was a critical point when selecting the MDM tool.”
One of the goals of the new MDM system is to unify product data to improve the customer experience. Elsevier’s search capability in particular will be more efficient and more accurate. Books with paperback, hardback, and ebook editions that were often listed as separate products in the past should now be found and presented as a single product.
“Elsevier is another example of a happy Semarchy customer that took advantage of our Proof of Value,” said Salah Kamel, CEO of Semarchy. “Working together on a first iteration was critical to Elsevier’s success. The immediate results proved to Elsevier the value of their MDM project.”
During the Proof of Value (POV) phase, Elsevier worked alongside Semarchy to build their first implementation. Elsevier went live on schedule in the first quarter of 2016 and will continue to get value from the MDM in the coming months and years.
Elsevier is a world-leading provider of information solutions that help you make better decisions, deliver better care, and sometimes make groundbreaking discoveries in science, health, and technology.
Semarchy provides master data value in weeks not months, using an agile, value-driven approach to design and manage master and reference data. Our unique approach to Master Data Management creates value for the business quickly and cost effectively, supports all domains within one environment, and adapts to evolving business requirements.