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Semarchy Partners with GBGroup to Provide Superior Data to its Global MDM Customer Base

London, UK – 11 April, 2013

International data convergence company Semarchy has signed a partnership with GBGroup, a global leader in Identity Intelligence, to embed market leading Identity Registration product, Matchcode Global, into its Convergence for MDM (Master Data Management) platform.

Implementation of Matchcode Global allows Semarchy’s customers to consolidate and enrich master data. Whether it is internal business and processes data or external customer contacts for example, end-users will benefit from fast and accurate address validation which spans more than 240 countries or territories globally.

Built in the cloud, the product is entirely scalable, allowing customers to purchase data which covers the regions they currently operate in but is easily expanded when their business needs so require. Customers benefit from an iterative approach that enables a data governance strategy to grow incrementally over time.

The addresses contained within Matchcode Global data can also be enriched with other variables such as latitude/longitude geo-coordinates, time zone and other relevant information. GBGroup has greater breadth and depth of geo-code coverage than any other vendor, enabling Semarchy to add a geo-code to delivery point level for many major countries of the world. This data can then be used for plotting the position of a location, or locations on a map.

Francois-Xavier Nicolas, Vice President Product Marketing & Management, Semarchy said: “Strategic partnerships are at the core of our vision of helping organisations to build trust in their master data. Our partnership with GBGroup is a direct result of our commitment to providing a complete, competitive and differentiated MDM solution for our customers which reduces MDM project timescales and costs. We have invested in engineering to ensure Matchcode Global is seamlessly integrated into the Semarchy Convergence Platform and look forward to a long and successful partnership with GBGroup.”

Matthew Furneaux, Head of International Identity Registration, GBGroup said: “Matchcode Global brings together the broadest range of address data on a global basis, with the relevant postal accreditations, the ability to transliterate data into multiple language character sets and to append geo-codes. All of this is delivered through a single service which has enabled Semarchy to seamlessly integrate into the Semarchy Convergence Platform. Customers will benefit from fast, intuitive and accurate international address validation which reduces data entry time dramatically and improves data quality.”

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GBGroup will be exhibiting on Stand 11 at the Enterprise Data & BI Conference Europe, 5-6 November 2013. Visitors to the stand will be able to see Matchcode Global in action and learn how it enables global businesses to improve customer on-boarding and data quality, and lower the risk of identity fraud.

About Matchcode

Matchcode is GBGroup’s flagship Identity Registration product, which provides real-time global address, email, mobile and landline telephone validation and geo-coding for more than 240 territories worldwide, and has proven successful with multi-national organisations worldwide. The industry-leading global customer registration solution is fully multi-lingual, and supports both Latin and non-Latin based languages as a cloud (SaaS) service or as a stand-alone application, and has access to premium ‘expert’ address data that is enhanced with street gazetteer information (AddressBase Premium), superior to that offered by the national postal authorities.

About GBGroup (GBG)

The most profitable and successful organisations recognise the value of understanding the individual identity of their customers and employees. GBG combines this concept of identity with technology to create an environment of trust, so that organisations can employ people and connect, communicate and transact with consumers, safely and responsibly.

We call this Identity Intelligence.

GBG’s Identity Intelligence solutions include:

  • Register & Verify – International software and services for quick and accurate customer registration; and the verification of identities of individuals & businesses remotely.
  • Cleanse & Engage – Innovative software and services which provide accurate and up-to-date identity information to deliver improved intelligent customer contact strategies.
  • Employ & Comply – Thorough background checks through online verification and authentication of individuals enabling organisations to safeguard, recruit and engage with confidence.
  • Trace & Investigate – Leading software and services which provide the most accurate and up-to-date picture of the UK’s population, properties and businesses to quickly locate, investigate and contact the right individual, first time.

GBG’s proprietary technology enable organisations to connect, communicate and transact with people safely, responsibly and profitably. In doing so, we help businesses like Ford, Barclays Bank, Aviva, Betfair, IKEA and Harrods understand their customers better to create more meaningful customer interactions – and reduce costs across the business.

About Semarchy

Semarchy ( enables organizations to consolidate and enrich master data across all their business domains. Semarchy Convergence for MDM is the only Evolutionary MDM platform specifically designed to reduce Master Data Management (MDM) project timescales and costs, for simple as well as complex master data projects.

For any further information, please contact:
Kei Hau, GBGroup – Email: – Tel: +44 (0)20 7428 1253
Paul James, Bite Global – Email: – Tel: +44 (0)208 834 3402
Richard Branch, Semarchy – Email: – Tel: +44 (0)7920 820 253
Francois-Xavier Nicolas, Semarchy – Email: – Tel: +33 (0)426 691 642