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Keyrus enters into a partnership with Evolutionary MDM Vendor Semarchy

Menlo Park, CA – July 8, 2013

Keyrus, international player in information performance management consulting and BI solutions integration, and Semarchy, the Data Convergence Company and leading provider of Evolutionary MDM Solutions, announced today a worldwide partnership agreement.

Semarchy sets itself apart in the MDM market by providing companies with a unified family of products that enables the consolidation of master data repositories. Convergence for MDM, Semarchy’s flagship product, focuses on data convergence. It is complemented by Convergence for Data Integration, and Convergence for Address Verification and Geocoding.

Semarchy offers a comprehensive and innovative approach to Master and Reference Data Management: Its Evolutionary MDM platform enables consolidating and augmenting the value of Master Data assets while dramatically reducing the costs and the timeframes compared to traditional MDM solutions.

Evolutionary MDM differs from traditional MDM by design. It is based on the observation that the needs of organizations change and evolve over time. These changes appear for example, when organizations add new master data domains, modify existing domains, create new validation and enrichment rules, improve their governance processes or in the event of a merger or acquisition.

“Semarchy’s market positioning is both innovative and pragmatic,” underlines Edouard Cante, who is in charge of this partnership for Keyrus. “As a real booster for MDM initiatives, Convergence provides the flexibility and performance required for any type of MDM project.”

Convergence for MDM has already been rolled out in several public and private organizations which have quickly discovered the various advantages of this solution. Convergence for MDM is a strong driver for profitability and success in MDM projects, particularly for organizations restructuring their information system. It provides an efficient answer to the changing requirements and is well suited for projects that require quick implementation and fast iterative cycles.

By integrating Semarchy’s solutions, Keyrus complements its products and services offering and enables its customers to derive more value from all their information sources. With a significant number of MDM projects successfully implemented and as the first French system integrator certified for Convergence for MDM, Keyrus offers the best expertise to help its customer succeed with Semarchy’s products.

With this partnership, the Keyrus group, which permanently strives to identify and foster new market offerings in the field of Information and Performance Management, once again demonstrates its ability to deliver the most innovative solutions that complement the offerings of the sector’s leading players.

“We are pleased to establish our long-term cooperation with Keyrus by this strategic partnership,” says Pascal Blanchard, Sales Vice President at Semarchy. “By joining our network of partners, Keyrus allows its customers to benefit from the most innovative solutions for master data governance.”

“This worldwide agreement with Semarchy creates new opportunities for Keyrus’ customers throughout the world by complementing our Business Intelligence offering with a different solution that enables the business to manage its master data in a more collaborative and efficient way,” concludes Edouard Cante.

About Semarchy

Semarchy ( enables organizations to consolidate and enrich master data across all their business domains. Semarchy Convergence for MDM is the only Evolutionary MDM platform specifically designed to reduce Master Data Management (MDM) project timescales and costs, for simple as well as complex master data projects.

About Keyrus

A major player in the field of consulting on, and the integration of, Business Intelligence and e-Business solutions for key accounts and of ERP/CRM solutions for the Mid Market, the Keyrus group today employs almost 1,700 personnel on four continents and assists its clients in the optimization of their performance and of the mastering of their data by offering them a full range of services capitalizing on the skills established in the following areas :

  • Management Consulting
  • Business Intelligence – Performance Management
  • Digital Communication – e-Business – Web Performance
  • Management Solutions for the Business (ERP/CRM)

Thanks to its innovation unit, Keyrus assesses emerging solutions each year. It is this permanent monitoring which enables it to discover the solutions of tomorrow and to forge solid partnerships with innovative editors such as Semarchy.
The Keyrus Group is quoted on the Eurolist of Euronext Paris (C/Small caps Compartment – ISIN Code : FR0004029411 – Reuters : KEYR.LN – Bloomberg : KEYP FP)
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