Sports and Lifestyle leading brand relies on Convergence for MDM to build a product hub for e-commerce.

Menlo Park, Calif. – Novembre 15, 2012Semarchy, the Data Convergence Company announced today that Oakley, Inc has chosen Semarchy Convergence for MDM to build a product hub to support their e-commerce initiative.

Oakley, Inc. is a sport and lifestyle brand, manufacturing and distributing high performance sunglasses, lenses, apparel, footwear and accessories. Oakley sells their products through various channels, with a high level of customization.

“Product hubs are amongst the most challenging types of projects to implement”, said Salah Kamel, CEO, Semarchy. “In Oakley’s case, the project was even more interesting due to their amazing capability to deliver custom products for every single customer.”

The Convergence for MDM solution consolidates Oakley’s product data and product customization data from existing systems and delivers master data for the e-commerce application. In addition, Oakley will implement data authoring workflows in the MDM to allow manual enrichment and localization of product data, in the context of the e-commerce platform.

“I am really amazed by the speed with which we have been able to kick off our project with Semarchy. In four days, we had installed the product, started the design, deployed and loaded the first version of our product master data model”, said Kadima Lonji, Director of Global e-Commerce, Oakley Inc. “I do not see any other product on the marketplace allowing us to do this”.

“”Evolutionary MDM” at Oakley is a perfect match. At Semarchy we bike, hike, run, surf with Oakley gear and we are extremely proud of being the Master Data building block for the success of their e-commerce initiative”, declared Gauthier Vasseur, COO, Semarchy.

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About Semarchy

Semarchy ( enables organizations to consolidate and enrich master data across all their business domains. Semarchy Convergence for MDM is the only Evolutionary MDM platform specifically designed to reduce Master Data Management (MDM) project timescales and costs, for simple as well as complex master data projects.

About Oakley, Inc

Oakley, Inc. ( is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.