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Semarchy Announces Cloud MDM Success at the Gartner Enterprise Information & Master Data Management Summit

DiamondStream goes live on Amazon Cloud with Semarchy multi-domain MDM

Gartner Enterprise Information & Master Data Management Summit, Las Vegas, NV – April 2, 2014

Semarchy, the Data Convergence Company today announced that DiamondStream, a leader in marketing analytics for Gaming, e-Commerce and Travel & Entertainment, is leveraging the cloud-hosted Convergence for MDM™ platform to successfully operate complex data matching and consolidation processes.

“This was a perfect example of speed and agility of Cloud MDM implementation,” Gauthier Vasseur, Semarchy’s COO, remarked. The project showed results in the first two weeks, with Semarchy Convergence for MDM™ quickly installed on Amazon Web Services using RDS and EC2. DiamondStream developed a number of Oracle scripts for loading and integrating the raw data into the Semarchy hub, and the company now uses this single platform to centralize, cleanse, enrich, de-duplicate and consolidate over 14 million casino patrons.

“We chose the cloud version of Semarchy’s solution, which fits perfectly in our infrastructure. Its processing power combined with its agility made it an ideal match,” Dean Donovan, Managing Director at DiamondStream, said.

“Being able to easily adapt our data model as we discover new business requirements is critical for us, as for any organization. It’s important to select technologies which enable you to adapt as the world changes,” Iulia Stefan, Principal at DiamondStream, added. “As a next step, we see opportunities for leveraging Semarchy to seamlessly integrate social medial identifiers with traditional identifiers to get a 360 degree view of the customer.”

The real challenge in this project was to design complex consolidation rules for matching and merging large volumes of data. “In just a couple months and with a team of 3, DiamondStream was up and running and on top of things,” Matthew Dahlman, Semarchy’s Technical Director, declared.

Semarchy is sponsoring the Gartner Enterprise Information & Master Data Management Summit in Las Vegas, April 2-4. Iulia Stefan will be pleased to share her experience about fast and agile MDM.

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About Gartner Enterprise Information & Master Data Management Summit

The Gartner Enterprise Information & Master Data Management Summit delivers the insights, frameworks and best practices across information management topics to help organizations take control of their data and improve business performance. The Gartner Enterprise Information and Master Data Management Summit delivers the latest tools, insights and best practices across enterprise information topics, including latest MDM priorities. Additional information is available at

About DiamondStream

DiamondStream is a marketing analytics company dedicated to helping your organization succeed in the new era of numbers-driven marketing. We’ll help you get your data organized into a warehouse model that will empower you to answer your most pressing business questions. Then we’ll build you custom reports and dashboards so you can begin to mine and monetize that data – or we’ll empower your business analysts and users to do it themselves. We will also sit down with you one-on-one via strategic analytics-based consulting to help you rethink the way you market today. Check out our website to find out more about how to put your marketing potential into motion with DiamondStream, where potential becomes kinetic.

About Semarchy

Semarchy ( enables organizations to consolidate and enrich master data across all their business domains. Semarchy Convergence for MDM is the only Evolutionary MDM platform specifically designed to reduce Master Data Management (MDM) project timescales and costs, for simple as well as complex master data projects.