As organizations grow, businesses productivity declines – customers churn due to mediocre support, cross-sell and up-sell opportunities are missed due to lack of customer insight, and ROI from marketing campaigns declines due to poor targeting. And, the root problem might not be people, but DATA – you might not have a consistent and complete view of the customer. MDM and data virtualization together provide the complete customer context – a single view of the customer along with associated transactions. With it, companies can instantaneously reduce customer attrition, increase revenue with cross-sell and up-sell, and improve marketing ROI.

Listen to the CxOs from the data virtualization and MDM leaders – Denodo and Semarchy and learn:

  • The business challenges associated with lack of consistent and complete data.
  • 2 ways to tune up business performance in real-time.
  • Modern data architecture with MDM and data virtualization at its core.
  • Case studies – lessons learned from successful customers.


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Speaker: Ravi Shankar

Ravi Shankar is the Chief Marketing Officer at Denodo. He drives increased global awareness of the Denodo Platform and accelerates revenue growth. He also leads their worldwide marketing efforts including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.

He has over twenty five years of executive experience in the enterprise software industry in worldwide marketing, product marketing, product strategy, product management, business development, and software development.

Speaker: Salah Kamel

Salah Kamel is the CEO and Founder of Semarchy. Prior to that, Mr. Kamel was Enterprise Information Management Architect for Oracle Data Integration within Oracle Fusion Middleware group, responsible for rationalizing Oracle’s data integration portfolio.

Mr. Kamel was formerly Chief Technology Officer and one of the early founders of Sunopsis, a leading provider of integration software acquired by Oracle in 2006. Prior to joining Sunopsis, he managed worldwide deployments of corporate data warehouses for Global 5000 companies and was personally involved in the tuning of very large databases.