A successful and agile customer-centric energy supplier in 2021 must have a frictionless relationship between decisions made around portfolio shaping, campaign targeting and individual customer interactions, and the data used to inform and support those decisions. This can only be achieved through targeted investment to align business goals with data governance and insight, closing the gaps.
In this video, learn from Consentricare and Semarchy how the proactive alignment of business strategy and goals combined with effective Master Data Management enables:
- A healthy link between good data and fact-based decision making
- Mitigation of the risks of regulatory non-compliance
- Increased automation and self-service data access for all users sharing the same 360° view of customer and product data
- Fast time to value and ROI