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Sanofi’s MDM Journey with Semarchy: Rapidly Enabling a Global Customer 360 Solution

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Around the World with Sanofi & Semarchy

In today’s fast-paced and constantly changing healthcare landscape, leveraging modern data infrastructure and technologies to stay ahead of the curve is crucial for delivering trusted health solutions. As one of the largest and most innovative global pharmaceutical companies, Sanofi is dedicated to transforming the practice of medicine by working to turn the impossible into the possible.

With a team of over 100,000 employees across 170 countries, 70 manufacturing sites, 20 R&D sites, and annual revenue of $35 billion, Sanofi is committed to improving people’s lives through the miracles of science. However, with a multitude of disparate systems across the globe, its transformation was being held back by a lack of accurate and relevant customer data. In order to create a connection and positive customer experience, Sanofi needed to reach the right customer at the right time.

In this presentation, Sanofi’s Head of Customer Master Data Management will share its journey to achieving a Customer 360 solution through Master Data Management and data engineering. Attendees will learn:

  • The challenges faced and the solutions implemented
  • The results that created faster and more flexible data
  • Lightning talks with Sanofi & Semarchy
  • A live demonstration of Sanofi’s unified data platform
  • Q&A from the audience

In just 2 years, Sanofi was able to increase ROI/Know Your Customer (KYC), simplify data management and governance, reduce risks, streamline operations, and lower TCO. While the solution rapidly met today’s needs, it is perfectly positioned to adapt to tomorrow’s changes just as fast.

Meet Our Speaker

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Danny Aranha – Head of Customer Master Data Management at Sanofi

Danny has over 18 years of experience in architecting and implementing data management, data warehousing, and business intelligence solutions. He has successfully led DW, BI & MDM implementations at various client sites across the globe to provide reporting and analytics solutions.