This session, originally presented at the Gartner EMEA 2021 virtual event, discussed how when saddled with a mature, overwhelming IT legacy and data landscape in need of modernization, Volvo Cars needed to create a fundamental MDM platform from the ground up. It was not only challenged by being a multi-brand, multi-legal entity, global organization but also by enterprise data management immaturity and a departmentally siloed history. Watch this session to learn how Volvo Cars approached the challenges from an MDM-architecture perspective.