What is Master Data?

Industry experts have several ways to define master data. It is commonly referred to as the business critical data about parties, places and things.

The common theme in master data

No matter where it comes from, the definition of master data has several common themes.

  • Master data is critical for operational and analytical business decision-making.
  • Master data is scattered throughout the enterprise.
  • Master data establishes a standard definition for business-critical data that is shared across the enterprise and collectively represents a “single source of truth.”

Manage your master data in the Intelligent Data Hub

Intelligent Data Hub

Master Data Management is simply the complete management of master data. It includes the cleaning, governance, tracking and control of all master data. Master Data Management consists of a set of processes, disciplines and technologies.

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