To use the potentially massive volumes of data for productive purposes, there is a need to ingest, capture, prepare, manage, and analyze that data in a way that ensures predictable and acceptable levels of data fidelity and usability.

As a result, the C-level managers are also rapidly recognizing data governance as a “must-have” for the enterprise. Unfortunately, poorly-designed and minimally-planned data governance processes are fundamentally ineffective because they are viewed as bureaucratic and overwhelming. Yet proper data governance is a critical success factor for master data management.

Download this paper to learn the motivations for coupling data governance with master data management and how to evolve data policies and processes to position master data management for success.