Master data management (MDM) is the art of creating a trusted, comprehensive set of records for the core entities of a business by pulling information from across a range of source systems.
Those entities might vary by company or industry, but can range from customers to employees, locations, and products. These records then provide a central source of truth that allows organizations to understand their businesses more clearly and make better decisions.
Succeeding with an MDM strategy takes careful planning from both a technical and procedural perspective.
Learn the steps in this whitepaper from the Eckerson Group.