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Matching customers across multiple lines of business for greater visibility and improved customer satisfaction

APRIL uses Semarchy to aggregate customer and prospect data from all subsidiaries in a simple, relevant and efficient way, increasing revenue with cross-sell and up-sell opportunities and matching customers across multiple lines of business for greater visibility and improved customer satisfaction.

The future of data management is here

Created in 1988, APRIL is an international group of insurance services, established in 16 countries across Europe, The Americas, and Asia. As the leading wholesale broker in France with a network of 15,000 partner brokers, APRIL’s 2,300 staff members aim to offer their customers and partners – individuals, professionals, and businesses – an outstanding experience combining the best of humans and technology, in health and personal protection for individuals, professionals and VSEs, loan insurance, international medical insurance, property and casualty niche insurance.

APRIL’S digital transformation initiative raised the strategic need for prospect-customer data cross-referencing automation. The reconciliation of prospects and client identities was non-automated and mainly carried out through macros and manual queries on databases, wasting time and resources on technical operations with no added value. The APRIL Digital team expressed the need to reconcile prospects with the subsidiaries’ customer base, in order to optimize the lead management processes.

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“During the first implementations, and during the POC (Proof of Concept) with Semarchy, after integrating data from the first subsidiaries, it was already possible to see the richness of the aggregated customer history. We have brought to light benefits and significant business potential.”

— Denis Lapierre, Deputy Managing Director of APRIL Technologies

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