Team Page Call to Action Background

APRIL

Matching customers across multiple lines of business for greater visibility and improved customer satisfaction

APRIL uses Semarchy to aggregate customer and prospect data from all subsidiaries in a simple, relevant and efficient way, increasing revenue with cross-sell and up-sell opportunities and matching customers across multiple lines of business for greater visibility and improved customer satisfaction.

The future of data management is here

Created in 1988, APRIL is an international group of insurance services, established in 16 countries across Europe, The Americas, and Asia. As the leading wholesale broker in France with a network of 15,000 partner brokers, APRIL’s 2,300 staff members aim to offer their customers and partners – individuals, professionals, and businesses – an outstanding experience combining the best of humans and technology, in health and personal protection for individuals, professionals and VSEs, loan insurance, international medical insurance, property and casualty niche insurance.

APRIL’S digital transformation initiative raised the strategic need for prospect-customer data cross-referencing automation. The reconciliation of prospects and client identities was non-automated and mainly carried out through macros and manual queries on databases, wasting time and resources on technical operations with no added value. The APRIL Digital team expressed the need to reconcile prospects with the subsidiaries’ customer base, in order to optimize the lead management processes.

Challenges

  • Data Management: Needed to aggregate customer and prospect data from all subsidiaries in a simple format, as efficiently as possible
  • Data Consolidation and Integration: Company structure and size made it difficult to consolidate data; many of the group’s subsidiaries joined through external growth, with a wide variety of information systems
  • Data Quality: Overcome data quality challenges from home-grown and legacy systems that need to be integrated with new platforms

Solutions

  • Flexible, Agile Data Input: Semarchy xDM’s flexible design, coupled with a matching and deduplication engine and accompanied by a user-friendly data steward user interface, gives APRIL the flexibility to go back to the model and quickly modify the rules and interfaces as needed with agility and speed.
  • Better Business Intelligence: With a single platform for managing and governing all customer, supplier, employee, product, financial, asset, location, and reference data.
  • Advanced Data Governance: APRIL has been able to work with the group’s legal department, among others, to ensure the privacy, legal constraints and obligations concerning storable data and their retention periods.
  • Streamlined Data Management: Since managing data modeling is extremely simple in Semarchy, APRIL has the added flexibility to go back to the model and quickly modify the rules and interfaces for quality improvement.

Results

  • APRIL gained significant business insights after being able to access an aggregated customer history.
  • The data hub will become a central hub for a number of subsidiaries’ back-office applications, in order to offer them the most up-to-date, relevant, and comprehensive customer data to its internal teams and partners.
  • With business data cross-analysis simplified, APRIL will utilize the Intelligent Data hub for advanced data analytics within their subsidiaries’ systems to support customer knowledge, marketing, and sales targets, as well as higher service quality and greater added value for the group.
quote left quote left

“During the first implementations, and during the POC (Proof of Concept) with Semarchy, after integrating data from the first subsidiaries, it was already possible to see the richness of the aggregated customer history. We have brought to light benefits and significant business potential.”

Download the Full Case Study