Matching customers across multiple lines of business for greater visibility and improved customer satisfaction
APRIL uses Semarchy to aggregate customer and prospect data from all subsidiaries in a simple, relevant and efficient way, increasing revenue with cross-sell and up-sell opportunities and matching customers across multiple lines of business for greater visibility and improved customer satisfaction.
The future of data management is here
APRIL’S digital transformation initiative raised the strategic need for prospect-customer data cross-referencing automation. The reconciliation of prospects and client identities was non-automated and mainly carried out through macros and manual queries on databases, wasting time and resources on technical operations with no added value. The APRIL Digital team expressed the need to reconcile prospects with the subsidiaries’ customer base, in order to optimize the lead management processes.
“During the first implementations, and during the POC (Proof of Concept) with Semarchy, after integrating data from the first subsidiaries, it was already possible to see the richness of the aggregated customer history. We have brought to light benefits and significant business potential.”