Red Wing Shoes
Empowering all business units with collaborative data management and governance
With continued retail and e-commerce growth, Red Wing Shoes chose Semarchy xDM to meet its need for a central data hub that could manage all its customer data. By generating a 360° view for all divisions of the company, it was able to improve its customer’s knowledge and eventual customer experience.
An intelligent and agile data journey
For over a century, Red Wing Shoes have been built with a purpose to outlast the harshest working conditions, proudly protecting generations of workers across the globe with a focus on continuous innovation. Today, the company manufactures and sells footwear, garments, and accessories, with the best purpose-built solutions inspired by iconic styles. Each pair of footwear combines the finest leather with uncompromising craftsmanship and builds on their legacy of USA-made excellence.
With so much growth over the years in retail and the explosion of e-commerce, Red Wing Shoes realized the need for a central data hub that could help them better manage all their customer data. They wanted to generate a 360° view for all divisions of the company to improve their customer knowledge across all departments. This need brought them to Semarchy where they started their data journey.
With Semarchy, we solved our data quality and master data management issues with one system. Now our customer data contains a single golden record for everyone, making it easy for marketing, sales, and customer service to see the data in real-time.