Header Background Shapes Blue

Why You Need Data Management – Getting Executive Buy-In

master data management 12

A Data Architecture Strategies Webinar

Becoming a data-driven organization is an increasingly important goal for organizations across all industries. But while the need for analytics, business intelligence (BI), and artificial intelligence (AI) is often quickly apparent, the “back end” of Data Management is often a harder sell. How do you get executives on board with the need for Data Management as a core foundation for a data-driven organization?

This webinar will provide practical advice and real-world tips for “selling” Data Management to your executive team. You will learn:

  • The importance of data management in modern companies
  • Best practices for “selling” data management to senior leadership teams
  • How to develop a successful data management strategy
  • Getting started and the tools to help jumpstart your planning

Download the replay today and take the first step of your data management journey!

Meet the Speakers

burbank donna600 2

DONNA BURBANK – Managing Director, Global Data Strategy Ltd

Donna Burbank is a recognized industry expert in information management with over 20 years of experience helping organizations enrich their business opportunities through data and information. She currently is the Managing Director of Global Data Strategy Ltd, where she assists organizations around the globe in driving value from their data. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored several books on data management and is a regular contributor to industry publications. She can be reached at and you can follow her on Twitter @donnaburbank.


BRETT HANSEN – Chief Growth Officer, Semarchy

Brett Hansen is responsible for global Marketing along with generating new growth for the business. He has two decades of experience in general management, marketing, product, and strategy leadership positions.  

Connect with Brett