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Why is Master Data Management Important?

August 14, 2023

By Scott Moore, Director of Presales, Semarchy

In a data-driven world, businesses are teeming with diverse information sourced from a multitude of channels. Amongst this plethora of information, mastering your data becomes the lynchpin that could set your business on a successful trajectory. However, many business owners and managers still question: “Why is Master Data Management important?”

In this blog post, we’ll delve into ten reasons and share why investing in master data management software can be a game-changer for your organization.

  1. Enhanced Decision Making – Master Data Management (MDM) provides an authoritative, single view of data, enabling companies to obtain actionable insights. This unified view results in better decision-making and improves business performance. According to a report by Gartner, organizations with effective MDM programs are three times as likely to make data-driven decisions (Gartner, 2021).
  2. Improved Data Quality – Master Data Management improves data quality significantly. Master Data Management software can clean, standardize, and de-duplicate data, thereby enhancing data accuracy, completeness, and reliability. A study by SiriusDecisions suggests that businesses that leverage MDM can reduce data errors by up to 40% (SiriusDecisions, 2022).
  3. Increased Operational Efficiency – MDM streamlines data management processes by automating data collection, integration, and delivery. This results in saving time and reducing labor costs. IBM states that businesses utilizing MDM can boost operational efficiency by 20% (IBM, 2022).
  4. Compliance and Risk Management – With stringent data regulations like GDPR and CCPA, MDM helps companies maintain compliance by tracking data lineage and maintaining historical records. MDM reduces the risk of non-compliance penalties that can reach up to 4% of global revenue (GDPR, 2021).
  5. Better Customer Service – MDM enables a 360-degree view of customer data, enhancing customer profiling and segmentation. Companies using MDM software have experienced a 15-20% increase in customer satisfaction scores (Forrester, 2023).
  6. Reduced IT Costs – MDM can significantly reduce IT costs by eliminating data redundancy and streamlining data management. According to Oracle, businesses using MDM software can cut IT costs by up to 25% (Oracle, 2022).
  7. Increased Revenue – A report by Aberdeen Group showed that companies employing MDM enjoy a 15% increase in revenue, as they can better identify and leverage opportunities (Aberdeen Group, 2022).
  8. Productivity Enhancement – MDM facilitates easier access to data, saving employees time spent on searching and verifying data, thereby increasing productivity. According to PWC, this can improve employee productivity by 10-15% (PWC, 2023).
  9. Strengthened Data Security – With central data control, MDM enhances data security by implementing consistent security policies across the enterprise. As per McKinsey, firms with MDM have 25% fewer data breaches (McKinsey, 2022).
  10. Greater Business Agility – With a clear, unified view of data, companies can respond faster to market changes. Research by Gartner shows firms with robust MDM can accelerate business process cycle times by 30% (Gartner, 2022).

Semarchy’s Master Data Management Solution: xDM and the Unified Data Platform

Semarchy’s xDM uses intelligent MDM that empowers organizations to build trusting, accurate, and up-to-date master data assets. xDM’s agile design allows it to adapt to changing business needs and regulations, supporting businesses in their growth and compliance efforts. With xDM, data governance is not an afterthought; it’s at the heart of their solution. This ensures data integrity, enhances data quality, and significantly reduces non-compliance risk.

Semarchy’s Unified Data Platform stands out as a seamless integration platform, offering a complete suite for managing, governing, and viewing enterprise data. Its capabilities range from data discovery and profiling to modeling and management, encompassing the full MDM lifecycle.

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The benefits of working with Semarchy are many:

  • Rapid ROI: Semarchy is known for its efficiency and effectiveness. Their solution is designed in a way that clients can realize ROI on their Master Data Management investment in as little as 12 weeks.
  • Intuitive user experience: Semarchy’s platforms are designed with the user in mind, making them intuitive and easy to navigate. This leads to higher user adoption rates and better data management.
  • Scalability: Semarchy’s solutions are built to grow with your business. They can handle the increasing data volumes, maintaining their performance and reliability even as your enterprise expands.
  • Enhanced data governance: Semarchy’s solutions offer robust data governance tools. With built-in data stewardship, hierarchy management, and business rules, they ensure data integrity and quality across your enterprise.
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Semarchy offers a comprehensive solution to the pressing question, “Why is Master Data Management important?” With their xDM solution and Unified Data Platform, businesses can seamlessly integrate, manage, and govern their data, reaping the benefits of MDM in a significantly short span. Mastering your data with the right software is a strategic move towards a successful business future.

The question, “Why is Master Data Management important?” finds its answer in the manifold benefits that MDM brings to businesses. From enhancing decision-making and data quality to compliance management and improved customer service, the perks are plenty.

And the figures from industry stalwarts make a compelling case for investing in master data management software. In this data-centric era, mastering your data with MDM is not just a luxury—it’s a necessity.

Want to improve your Master Data Management? Speak to an expert today.