Customer Master Data Management Software

Efficient data integration and customer matching to manage large datasets.

• Challenge: Aggregate customer and prospect data from diverse subsidiaries, consolidate information, and overcome data quality challenges for an international insurance services group.
• Solution: A single platform for data consolidation, integration, and governance and a partnership with Keyrus to ensure a quick project launch.
• Results: Automated data reconciliation improved lead management and customer data cross-referencing. Flexibility allows APRIL to adapt data rules for added visibility and revenue through cross-selling, and improved customer satisfaction.

For over a century, Red Wing Shoes have been built with a purpose to outlast the harshest working conditions, proudly protecting generations of workers across the globe with a focus on continuous innovation. Today, the company manufactures and sells footwear, garments, and accessories, with the best purpose-built solutions inspired by iconic styles.

• Challenge: Multiple records existed for individual customers, making it difficult to know the customer history without manual intervention, and multiple systems housing duplicate records, there was no visibility into a single customer’s purchase history across store and e-commerce sites.
• Solution: Leveraging Semarchy Data Platform, Red Wing’s business units are now empowered with the right data to be proactive with marketing and customer support to serve their customers’ needs with real-time, accurate data.
• Results: By empowering their business units with a collaborative platform for data management and governance across their whole ecosystem and mastering most of the information across their global storefronts and e-commerce platform, Red Wing Shoes has achieved one true view of customers, self-serve business intelligence, better customer relationships, and greater efficiency.

Reliable customer data management for added risk protection and revenue growth.

• Challenge: Obtaining accurate customer data to enhance customer experiences while facing issues with scattered data sources, consistency, governance, integration, and access.
• Solution: Replaced custom data sources that reduced data provision costs and improved data quality and flexibility, empowering the company to launch a thriving Multi-Channel Engagement Program.
• Results: Increased ROI, simplified data management, lowered TCO, and reduced risks while streamlining operations and positioning the company for ongoing pharmaceutical innovation.