Leveraging agile data integration to adapt quickly to changing business needs

ADEO chose Semarchy xDI for its flexibility and adaptability to their specific global business needs, as well as the highly advantageous TCO (Total Cost of Ownership) for the group
compared to other solutions.

The future of agile data integration is here

The top third group in the world for DIY and decoration consumer goods retail, ADEO is a global network of home, living environment, sustainable housing, tooling, and crafts. With 32 autonomous and interconnected companies in 15 countries, 600 shops, and 30 brands, ADEO employs more than 97,000 people and boasts an annual revenue of 17.3 billion euros.

With such a multitude of global companies and brands, ADEO was struggling to integrate data into their business intelligence systems both in terms of reactivity and controlling the cost of their data integration. ADEO needed a solve its data integration and data management challenges with a cost-effective solution that did not disrupt the complex day-to-day operations.


  • Data Integration: SQL queries were implemented with no automation nor documentation, making it complicated to integrate new resources and projects.
  • Data Architecture: Needed a flexible, integrated data architecture to create consistency and agility in the work environment.
  • Data Visibility & Governance: Data collected from multiple business units created issues in terms of availability – without visibility and control of master data it was difficult to drive stewardship and governance.
  • Data Volume: 600 shops sending 30 terabytes of data daily made data management costly and cumbersome.


  • Flexible Data Integration: With Semarchy xDI, ADEO developed an operational foundation stable enough to align master and reference data across all business applications and locations
  • Improved Reporting & Tracking: With a single platform that manages metadata in an organized way, including reporting and an optimal tracking system, data is fully traceable regardless of source or format.
  • Advanced Data Governance: With Semarchy xDI and best practices – data quality, consistency, and governance for all business units are improved in a single platform.
  • Real-time Data Analytics: By transforming the legacy BI system into a hybrid Big Data BI system with xDI development tools for real-time data and business intelligence.


  • With Semarchy xDI, ADEO benefits from a collaborative and unified platform for data management and governance across their business units, giving them more control.
  • Empowered the business to streamline communications with accurate, centralized data in a competitive and changing global industry.
  • Eliminated operational data redundancy costs with a single data management process that improved data quality and governance, but also provides real-time business intelligence.
  • With 100% satisfaction, the ADEO Group, whose commercial development continues to grow in recent years, now optimizes the integration and processing of an extremely large volume of data.
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ADEO has been a customer of Semarchy xDI (formerly Stambia Data Integration) since 2012. All stages of ADEO’s data transformation have been accompanied by Stambia, from the booster report, to our transition to the cloud via our Hadoop platform. The data strategy of this merger is consistent with the ambitions and projects carried out at ADEO. The union of these two actors gives us a glimpse of great prospects.

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