Chantelle Group

Improving the flow of data and anticipating customer needs with a global digital evolution strategy

Chantelle Group chose Semarchy xDI for its digital transformation initiative that involved not only its adaptation to customer communication channels but also the testing of new sales models. This included omnichannel: crossing and combining sales and communications channels with the customer to improve the customer experience. With several companies grouped into one, and information systems that must communicate, the company needed an agile and comprehensive system that could handle their B2B and B2C requirements.

The future of agile data integration is here

Chantelle Lingerie is both a multi-brand company and a creative studio. Founded in 1876, Chantelle Group has enjoyed over 140 years of innovation and design, with 9 brands (Chantelle, Passionata, Darjeeling, Orcanta, Chantal Thomass, Femilet, LIvera, and CL), a revenue of over 400 million euros annually, and a brand presence with over 10,000 points of sale worldwide. In recent decades, its business model has shifted to certain lingerie brands opening their own brick-and-mortar or e-commerce stores, allowing them to master their distribution network.

Chantelle Group felt the impact of the changes brought on by this major evolution of business models and
needed to develop their company’s online commerce and in-store models efficiently, with the right tools and
architecture to do it. They looked to Semarchy xDI.

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[Chantelle was able] to be much more agile, to respond to requests that we would probably have had to refuse with the previous tool, to respond to new cases of business use, to go faster, and to have the resource external available for more flexibility… This is the best the ISD has done in the past two years.

— André Wei, Core IS Director and Chief Technology Officer, Chantelle Group

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